ADDITIONAL MAKEUP CONSIDERATIONS
Newspapers have other elements that usually appear in each issue and other makeup devices that are used to design newspaper pages. Some of these are described in the following text.
Avoid having widows at the tops of columns. A widow is an incomplete line, as one that ends a paragraph. When there is a widow, carry two lines to the new column or page.
When you wrap copy, wrap at least 1 inch of copy into the next column. That is approximately six lines of type. Studies have shown that anything less than an inch of copy lacks eye appeal.
When you wrap a story, split paragraphs at the bottom of the column, when possible, to indicate to the reader that the story continues in the next column.
A folio line is an identification line of the newspaper on each page. The folio line on the front page is different from those on inside pages, as described in the following sections.
FRONT-PAGE FOLIO LINE. - A front-page folio line joins the nameplate and consists of the volume number (the number of years the publication has been in print), the issue number (the number of issues published within the present year), command, location (city and state), and date of publication. It does not carry a page number and is usually separated from the flag by a border and a cutoff rule or by two cutoff rules.
INSIDE PAGE FOLIO LINE. - An inside page folio line generally runs at the top of each page. It also can run as part of a flag that appears on special pages or within the masthead on the editorial page. The inside page folio line consists of the publication date (left corner of the page), name of the newspaper (centered) and the page number (right corner of the page). An inside page folio line is normally separated from the rest of the page by a cutoff rule, but as you can see in figure 8-15, this is not a requirement.
The quality of the layout and makeup of the inside pages of your newspaper should receive the same attention as the front page of the newspaper. Readers should not be shortchanged once they leave the front page of a newspaper. Special pages, such as editorial, family and sports, should have their own personalities.
The editorial page probably is the least read of all the inside pages. The reason can be attributed particularly to makeup. Most editorial pages are very
dull and very gray. A good editorial page should be as different in makeup from other inside pages as possible. Use pictures and artwork, white space, odd-column sets and other elements of makeup to give the editorial page its own special traits.
An appealing family/leisure page features delicate type, white space and artistic designs. Use large and dramatic pictures to complement articles on off-duty leisure activities.
An attractive sports page contains plenty of action pictures. Be sure to include masculine type, white space, odd-column sets and large, bold headlines to complement the flavor of this popular newspaper page.
Inside news and feature pages should be as attractive as front pages within the limitation of available space. Use pictures, white space, multicolumn heads, artistic designs and groupings of related news and features on these pages.