Whatever  the  arrangement,  RPs  should maintain  a  good  system  of  recording  upcoming events to assure complete coverage and publicity of  all  activities  included  in  the  CRP  which  the command  chaplain  and  other  religious  program personnel  have  earmarked  for  publicity. PUBLICITY  MEDIA Numerous  print  and  nonprint  formats  may be  used  in  developing  materials  to  disseminate information.   Printed   formats   include   informa- tion   sheets,   fliers, brochures,   pamphlets, posters,  business  cards,  newletters,  magazines, newspaper articles, directories, and charts. Non- print  formats  include  radio  and  TV  spots/ programs,   sound/slide   presentations,   speeches, briefings,   photos,    videotapes,   cassette   tapes, and   special   film   showings.   Information   about the  target  audience  and  the  purpose  of  the publicity   effort   will   greatly   influence   the medium  selected.  When  selecting  a  medium  for publicity,  you  must  consider  cost  constraints and availability. Certain media may be available only  if  there  is  a  long  lead  time  or  only  for  cer- tain   “official”   or   “authorized”   events.   Other media may be available but less effective because they  reach  only  a  limited  portion  of  the  target population.  The  RP  should  select  the  medium that will be most effective in getting the message across to the target audience. Sections  5100  and  6500  of  the  Chaplain’s Manual,  OPNAVINST  1730.1,  and  the  Depart- ment   of   the   Navy   Public   Affairs   Regulations, SECNAVINST   5720.44   provide   additional   in- formation  in  regard  to  publicity  and  the  use  of various  media  for  the  purpose  of  publicity.  The Marine   Corps   Public   Affairs   Manual,  M C O P5720.60,  offers  additional  guidance. Standard Navy News Release Certain  types  of  information  will  necessitate the use of a standard Navy news release. A Navy news   release   is   an   official   Navy   statement prepared   in   news   story   form.   The   release   of religious  program  information  is  accomplished by  or Public sonnel with  the  assistance  of  the  Command Affairs   Officer   (PAO)   since   other   per- within  the  command  are  not  authorized 6-3 to  release  information  for  public  dissemination. As  a  Religious  Program  Specialist,  you  are  not expected to be a journalist, but you are expected to  be  able  to  prepare  short  news  and  publicity drafts  that  concern  religious  program  activities and   events.   The   command   chaplain   will   nor- mally  provide  the   “who,  what,  where,  when, and   why,” information   to   be   released. However,  the  RP  may  be  required  to  draft  the copies  which  are  to  be  submitted  to  the  public affairs   office. Most  public  affairs  offices  at  larger  com- mands   use   a   printed   heading   for   their   news releases.  The  headlines  are  attractive  and  help media  representatives  identify  the  source  of  the news  release  more  readily,  but  they  are  by  no means  necessary.  If  a  printed  heading  is  used, it  should  be  kept  simple,  concise,  in  good taste,  and  appropriate  for  all  types  of  releases. The  news  value  of  material—not  the  package in  which  it  comes—is  the  important  thing.  A sample release format is shown in figures 6-1 and 6-2. Certain   information   should   always   be   in- cluded  in  the  heading  of  a  news  release.  If  a printed   form   is   not   used,   the   release   should include: 1.  Name,  address,  ZIP  Code,  and  telephone number  of  originating  command 2.  Release  date  (when  the  material  may  be used  by  media) 3.  A  release  number News   releases   should   be   double-spaced, typed on one side of the paper only, and legible. Economy  directives  regarding  duplication  on both  sides  of  the  paper  do  not  apply  to  news releases. RPs  should  be  familiar  with  the  form  and format of news releases used at the command to which  they  are  assigned.  A  properly  prepared draft will aid the PAO and expedite the release of  important  religious  program  information. TIMING   OF   NEWS   RELEASES.—The timing of news releases is almost as important as their   content.   An   inappropriately   timed   news release may be lost in the editorial process which it  must  go  through.