DETERMINING PUBLICITY REQUIREMENTS

to reach those goals. This will require CRP personnel to work closely with the local Navy or Marine Corps Public Affairs Office (PAO), as appropriate, in order to disseminate religious program information and to realize the CRP publicity goals. This section provides informa- tion which may be helpful to CRP personnel concerned with Command Religious Program publicity. DETERMINING PUBLICITY REQUIREMENTS With the help and guidance of the chaplains, Religious Program Specialists who are con- cerned with publicity must determine in advance what activities and events require publicity. Advance publicity for religious program ac- tivities is a very effective means of eliciting the support of the command and the participation of the chapel community. An accurate assess- ment of the nature, purpose, and goals of a particular religious program activity or event will help religious program personnel determine the type of publicity that should be used. Religious, community, and family activities which may require publicity include but are not limited to: Divine services Administration of sacraments and religious ordinances Weddings Funeral services Devotional activities Religious instruction Religious conferences, seminars, and retreats Community, youth, and family religious activities Personal response, people-to-people, and Navy Handclasp activities Audiovisual presentations offered through the religious program Religious Program Specialists should obtain from the cognizant chaplain the following infor- mation pertaining to the activities which are to be publicized: The target audience A description of the event The advantages of attending The location of the event The time of the event The goal of the publicity The publicity media which should be used When the publicity should be released When evaluation of the publicity should occur After all the information concerning each activity has been obtained, it should be recorded in the future file of the CRP for release to the PAO or for reference purposes by the RP at the appropriate time. The Future File The future file is a planning tool which is used to release religious program publicity infor- mation to the public affairs office and internal media in a timely manner. The future file may consist of a collection of file folders, each containing advance informa- tion about a particular upcoming event. It can also be as simple as a calendar pad with suffi- cient space in its blocks to write “key” words which serve as reminders. A large grid under glass or a plastic sheet which can be marked with a grease pencil also works well. Another varia- tion of the future file is the “date-box.” In this arrangement, 31 file folders contain advance material-one for each day of the month. 6-2