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DETERMINING PUBLICITY REQUIREMENTS |
CHAPTER 6
COMMAND RELIGIOUS PROGRAM PUBLICITY,
MATERIALS, AND FACILITIES SUPPORT
The purpose of this chapter is to delineate
ways in which Religious Program Specialists can
provide publicity, materials, and facilities sup-
port to Navy chaplains in their efforts to
administer the Command Religious Program. In
rendering this support, Religious Program
Specialists relieve Navy chaplains of many of the
administrative functions related to personnel
support for religious programs. This administra-
tive support includes:
Publicizing religious program activities.
Preparing, organizing, and distributing
devotional and religious education materials.
Preparing audiovisual displays.
Coordinating the maintenance of chapels
and religious program facilities.
Submitting job orders and work requests
for printing, audiovisual material, and other
related services.
Preparing Worship Bulletins.
PROGRAM PLANNING AND
SUPPORT
Planning and programming religious pro-
gram support requirements for a publicity
program, a materials program, and a facilities
program requires close coordination between the
command chaplain and the Religious Program
Specialist. The process begins with the iden-
tification of specific needs for religious ministry
by the command chaplain and the development
of a publicity program, materials program, and
facilities program which will best meet those
needs.
Once specific needs and priorities have been
determined by the command chaplain, the
Religious Program
Specialist (RP) should
prepare or provide the necessary services and
materials to implement the goals of the religious
program. Funds are often limited, and adequate
dollars to satisfy all service, material, and
facilities requirements for the Command
Religious Program may not be available. Conse-
quently, programs in the essential areas of infor-
mation, materials, and facilities, may have to be
scaled down, with projects eliminated, and
priorities reestablished. This means that detailed
attention must be given to the determination of
needs, the selection of goals which will ade-
quately meet those needs, and the establishment
and reestablishment of priorities to bring the
anticipated support requirements of the Com-
mand Religious Program into alignment with
available resources. The Command Religious
Program (CRP) and its associated publicity,
materials, and facilities support programs are
discussed in the following sections.
PUBLICITY WITHIN A COMMAND
RELIGIOUS PROGRAM
Publicity is an important tool of the Com-
mand Religious Program. Lack of publicity may
prevent the Command Religious Program from
meeting the needs of the command and the
people for whom it exists. Each CRP should
develop a publicity program, determine the
goals and objectives which must be met through
this publicity program, and determine how best
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