specific  objectives,  develop  a  research  plan,  choose  the proper  sample,  determine  information  needs,  analyze the  information  gathered,  develop  conclusions  and recommendations,   and   prepare   the   report   to   be presented to the commanding officer. Immediately following your research, you should develop  a  strategy  statement  that  includes  the background, history, analysis of current and future situations, a statement of general objectives, policy elements,  budgetable  elements,  research  results,  a financial summary, methods of review and evaluation, and a general summary. For any outreach program to be successful, you must follow your research with a comprehensive  strategy  statement  of  this  sort. With  your  well-defined  objectives,  sound  research, and complete strategy statement, the chaplain or team can  present  the  outreach  program  to  the  commanding officer for consideration. If the program is accepted, you  will  be  ready  to  enter  the  next  phases  of  your outreach  program—developing  a  marketing  plan  and implementing your outreach program. MARKETING The adoption of a marketing concept to achieve outreach programs can have a fundamental effect on every CRP. The results of a team-driven, well-planned, market -minded outreach program will be a tremendous improvement  in  the  way  outreach  programs  are received. As an RP, you may discover that an outreach program will require a great deal of your time and attention. You must also provide time and attention to the  area  we  will  discuss  next—special  events  and programs. SPECIAL EVENTS AND PROGRAMS There  are  occasions  throughout  the  calendar  year when  special  events  and  programs  will  occur.  Special events may include both religious or civil events and programs and may be defined by national, local, or even command  occurrences.  Examples  of  national  events  are the National Prayer Breakfast; Dr. Martin Luther King, Jr.  Day;  Holocaust  Days  of  Remembrance;  and  so  forth. Local events may include charitable fund drives or burials at sea. Command occurrences maybe memorial observances,  picnics,  or  social  events. Some  examples  of  your  responsibilities  for  special events and programs may include diagraming your chaplain’s support requirements for a special service and burial at sea, rigging and unrigging for a special service and burial at sea, advising personnel on CRP events and programs, preparing bulletins for CRP events other  than  worship,  and  implementing  plans  for  CRP activities. Your  other  important  responsibilities  will include   documenting   historical   data,   diagraming programs, retaining plans, and detailing evaluation results for future use. GENERAL SUPPORT General support for your CRP, RMF, or chaplain will include several areas not specifically associated with  the  arena  of  worship.  Some  examples  of  general support may involve your duties and responsibilities for areas  such  as  media  centers,  printing  and  publications, worship models, literature and periodicals, chaplain backing,  and  chaplain  defense. MEDIA CENTERS Your RMFs media center should include a variety of audiovisual tools. A broad selection of audiovisual tools can be and are used within all aspects of religious program  support. Audiovisual Tools and Media Audiovisual  tools  include  projected  audiovisuals, such  as  filmstrips,  slides,  motion  pictures,  videotapes, overhead transparencies, opaque materials, tapes, and recordings. All other audiovisuals are included in a group usually called  nonprojected  or direct  viewing audiovisual tools. This category consists of bulletin boards,  chalkboards,  charts,  clingboards,  dioramas, flash  cards,  flat  pictures,  globes,  maps,  models,  murals, objects  (realia)  and  posters.  Figure  2-13  provides examples of each of these tools. The use of the word  media  —  communication devices — refers to both types of audiovisuals and to printed materials as well. Remember, CRPS are in the communication  business  and  chaplains  are  primarily teachers  and  leaders.  As  the  chaplain’s  assistant,  you should  use  audiovisuals  for  a  variety  of  presentations because they enhance or focus concentration, teach soundly,  make  learning  consistent,  pace  the  showing, connect time as well as distance gaps, give alternate events, aid recall, increase participation, enlarge variety in  presentations,  deepen  understanding,  and  make instruction more pleasing. Audiovisual Equipment and Accessories To function, audiovisual equipment often requires different types of accessories. Charts or directions will 2-20