Chapter 1 Management Tools

• Navy Staffs
• Staff Functions
• Staff Relationship with the Flagship
• Office Location and Appearance
• Planning
• Coordinating
• Evaluating
• Internal Communications
• Training
• Role of the Senior JO
• Methods
• Credibility
• Correspondence
• Purpose
• Paragraph  Organization
• Order of Sentences
• Writing the Public Affairs Letter
• Writing for the CO’s Signature
• Preparing Directives
• Figure 1-3. Standard Navy Instruction Format
• Figure 1-4. Standard Navy Instruction Format (continuation page)
• Figure 1-5. Standard Navy Notice Format
• Figure 1-6. Standard Navy Change Transmittal Format
• Messages
• Figure 1-7.-Joint Message Form (DD 173/2).
• Classification  Block
• Unit SITREP
• New Release in Message Form
• Figure 1-8.-Unit Situation Report (SITREP).
• Figure 1-8.-Unit Situation Report (SITREP)–Continued.
• Figure  1-9.-Accident  press  release
• Figure 1-10.-Public Affairs Guidance (PAG).
• Figure 1-10.-Public Affairs Guidance (PAG)–Continued.
• Memorandum for the Records\
• Point Paper
• Figure 1-13.-Formal point paper format.
• Files
• Figure  1-15.-Sample  CLIPANALYSIS.
• The Telephone
• Shipboard Public Affairs Office Management
• Manning
• Homecomings
• Civilian  Embarkation
• SECNAV Guest Cruise
• Tours
• Financial  Management
• Figure  1-17.—Shipboard  public  affairs  office  management  outline.
• Communicating with the CO
• Microcomputers
• Keyboard
• Magnetic Disks
• Printers
• Backing up Text/Data Files
• Conclusion

Chapter 2 Public Affairs in Adverse News Situations

• Lessons Learned from Past Disasters
• USS Iowa
• USS Iowa - Continued
• USS Midway
• USS Midway - Continued
• Hurricane Hugo
• Disaster Preparedness
• Objectives
• Figure 2-3.—Sample command public affairs disaster plan.
• Figure 2-3.—Sample command public affairs disaster plan—Continued.
• Figure 2-3.—Sample command public affairs disaster plan—Continued.
• Figure 2-4.—Sample public affairs office disaster plan.
• Figure 2-4.—Sample public affairs office disaster plan—Continued.
• Policy Materials
• General Administration
• Figure 2-5.—Sample public affairs office disaster action work sheet.
• Figure 2-5.—Sample public affairs office disaster action work sheet—Continued.
• Figure 2-5.—Sample public affairs office disaster action work sheet—Continued.
• Figure 2-5.—Sample public affairs office disaster action work sheet—Continued.
• Public Affairs Procedures in Naval Disasters
• Initial Actions
• The Initial News Release
• Accuracy
• Briefing  Reporters
• Admitting Reporters to the Accident Scene
• Photography Control at the Accident Site-Off Base
• Authoritative Background Information
• The PAO and Navy Investigations
• Next of Kin
• Navy Family Support
• The Memorial Service
• Responsibilities - Continued

Chapter 3 The Command Information Bureau

• Follow Guidance
• Media  Relations  Division
• CIB  Site  Selection  and  Configuration
• Figure 3-1.—CIB layout
• Media  Needs
• Media Pooling
• Media Ground Rules
• Follow-Up Actions
• Background Information

Chapter 4 Media Relations

• War of Words
• News Services
• United Press International
• Internal Promotional Publications
• Role of the PAO/Senior Join Media Relations
• News Release
• Oral Release
• Figure 4-2.—Query sheet.
• Types of Interviews and Techniques
• Television Interview Tips
• News Conference
• Figure 4-3.—Media RSVP sheet
• Conducting the News Conference
• Pre-Departure  Briefing
• Navy Office of Information
• Military/Media Relations During Hostilities
• Operation Desert Shield/Storm Ground Rules
• Guidelines for News Media
• Media Relations Do's and Dont's

Chapter 5 Community Relations and Special Events

• Importance of an Effective Community Relations Program
• Parts of a Community Relations Program
• Projects and Activities
• DoD/Navy Communications Policy
• Planned Community Relations Program
• 14129_141
• Community Power Structure
• Community Organizations
• Figure 5-1.–Sample outline for a community’ survey file.
• Figure 5-1.—Sample outline for a community survey file–Continued.
• Mutual Problems and Interests
• Planning
• Communicating
• Special Events
• Targeting the Audience
• Special Events Policy
• Planning
• Ceremonies
• 14129_154
• Major Events
• Figure 5-2.—Command planning directive for a major event—Continued.
• Importance of Details
• Identification Tags
• Souvenirs

Chapter 6 Speeches

• Speech Classifications
• Speeches to Stimulate
• Speech Delivery Methods
• Memorization
• Figure 6-1.—Key word outline.
• Speech Introduction
• Rhetorical  Questions
• Motivation
• Speech Explanation
• Phrasing
• Speech Summary
• Speech Writing
• Speaker Analysis
• Figure 6-2.—Audience analysis outline.
• Speech Wording
• Speaker to Audience Contact
• Directly Shown Devices
• Figure 6-4.-Line, pie, bar and picture graphs
• Posters
• Optically Projected Aids
• Overhead  Transparency  Projector
• Videotapes
• Actual Objects and Models
• Types of Screens
• Line of Vision
• Figure  6-9.-Screen  relationships  for  audience  seating.
• Audiovisual Mechanics
• Establishing a Directive
• Figure  6-11.-Follow-up  letter.
• Develop a Speaker File
• Figure 6-12.-Biographical data form.
• Figure  6-13.-Letter  to  neighboring  commands  inviting  speakers  bureau  participation.
• Speakers Folders
• Letter File
• Figure 6-15.-Incoming letter.
• Figure  6-16.–Acceptance  letter.
• Figure  6-17.–Confirmation  letter.
• Figure 6-18.-Speaking engagement report.
• Figure  6-19.-Letter  of  appreciation.
• Figure  6-20.-Speakers  bureau  work  sheet.
• Figure 6-21.-Speaker request form.
• Figure  6-22.-Letter  soliciting  speaking  platforms.
• Policy  Guidance
• Assisting the Speaker

Chapter 7 Newspaper Staff Supervision

• Selection Committee
• Special Services
• Newspaper Establishment
• Newspaper Staff Organization
• Associate Editor
• Sports Editor
• Photography
• Copy Log
• New Gathering Methods
• Print Selection
• Figure 7-5.-Sample CE newspaper galley proof.
• Proofreading Galley Proofs and Bluelines
• Figure 7-6.—Sample CE newspaper blueline.
• Hardware
• Software

Chapter 8 Broadcast Management

• Operations
• Television Programming
• Programming Strategies
• Programming Development
• Figure 8-3.-Sample survey results.
• Other Dayparts
• Figure 8-7. Sample AFRTS-BC Tele-Tips Sheet
• Available Programming
• Figure 8-8. Sample AFRTS-BC SATNET schedule
• Programming Tactics
• Figure 8-9.-Horizontal blocking on a schedule work sheet
• Figure  8-10.-Vertical  blocking  on  a  schedule  work  sheet.
• Figure 8-11.—Free form blocking on a schedule work sheet.
• Figure 8-12.-0ff-time blocking on a schedule work sheet.
• Figure 8-13.-Sample program schedule work sheet.
• Radio Programming
• Figure 8-14. Sample Weekly schedule as published
• Figure 8-15.-AFRTS radio program ratings form.
• Peak Periods
• AFRTS "Canned" Shows
• Figure  8-16.-Program  schedule  work  sheet  (radio).
• Figure 8-17.-Master program schedule sheet (radio).
• Tactics and Scheduling
• Production
• Microphone Usage
• Video Editing
• News
• News Director/Assignment Editor
• Figure  8-18.-Local  newscast  time  sheet.
• Figure  8-18.—Local  newscast  time  sheet-Continued.
• Figure 8-18.-Local newscast time sheet-Continued.
• Field Shooting Techniques
• The Anchor
• Navy News this Week
• Sports
• Interviewing
• Photgraphers
• Announcing
• Vocal Quality
• The Future
• The Future - Continued

Chapter 9 Audience Surveys

• Types of Surveys
• Formal Surveys
• Personal Interview Surveys
• Development of Surveys
• Sample Selection
• Random  Selection
• Writing the Questions
• Reliability
• Analysis of Surveys
• Summary
• Summary - Continued

Appendix I Sample Format for a Public Affaris Plan

• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued
• Appendix I - Continued

Appendix II Sample Public Affairs Annex to and Operation Order

• Appendix II - Continued
• Appendix II - Continued
• Appendix II - Continued
• Appendix II - Continued

Appendix III CIB Plan (Special Event)

• Appendix III - Continued
• Appendix III - Continued
• Appendix III - Continued
• Examples (Appendix I)
• Examples (Appendix I)
• Examples (Appendix I)
• Examples (Appendix I)
• Examples (Appendix I)
• Examples (Appendix I)
• Examples (Appendix II)
• Examples (Appendix II)
• Examples (Appendix II)
• Examples (Appendix II)
• Examples (Appendix III)
• Examples (Appendix III)
• Examples (Appendix III)

Appendix IV Adverse Incident Plan

• Appendix IV - Continued
• Appendix IV - Continued
• Appendix IV - Continued

Appendix V Ship Commissioning Plan

• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued
• Appendix V - Continued

Appendix VI Decommissioning Plan

• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued
• Appendix VI - Continued

Appendix VII Special Events Checklist

• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued
• Appendix VII - Continued

Appendix VIII Reference Used to Develop the Traman

• Appendix VIII - Continued
• Appendix VIII - Continued

Index

• Index - Continued
• Index - Continued
• Index - Continued
• Index - Continued
• Index - Continued
• Index - Continued
• Index - Continued

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