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Journalist 1 & C - Advanced manual for Journalism and other reporting practices
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Chapter 2 Public Affairs in Adverse News Situations

communications  media,  such  as  twisted-pair  wire, coaxial cable or fiberoptic cable that connects the nodes. A LAN gives you the capability of transferring data, files, programs, and so on, from one PC to another or even from one LAN to another. You can transfer a report or listing to any printer you desire on the network. By connecting your PC into a LAN system, you can execute application  programs  stored  on  the  server’s  hard  disk without having to worry about disk space or keeping track  of  diskettes.  You  can  exchange  files  and  programs with  other  users  directly  without  copying  them  onto  a diskette. Further information regarding LANs can be found in the Data Processing Technician Second Class manual. CONCLUSION Managing a public affairs office is an undertaking that  requires  thorough  planning,  personnel  training  and an in-depth knowledge of the public affairs field. Although there are many qualities a senior JO must have, self-reliance certainly ranks as one of the most important if he is to be the office manager and trusted assistant to the PAO. Why place so much emphasis on self-reliance?  There  are  numerous  situations  in  which you will find yourself on your own. When a problem arises, you have to solve it by yourself. You will not have the time to seek the advise or approval of the PAO or some other officer. You will have to make your own decisions, relying entirely on your own judgment. A self-reliant JO is one who can adapt himself to any situation.  If  unforeseen  circumstances  develop,  you must use your own initiative and imagination to get the job done. Armed  with  a  knowledge  of  the  tools  of  com- munication and of the public affairs problems of the command, and using a large measure of common sense in concert with the management techniques discussed in this chapter, you should be able to administer a public affairs  office  in  a  professional  manner.  Insist  that  every project  and  piece  of  correspondence  that  leaves  the office  be  professional  in  content  and  appearance.  That means  letter-perfect  copy,  professionally  assembled project  folders,  news  clips  that  are  professionally mounted and identified and, of course, high-quality news releases and photographs. Output is judged by the media, by the officer in command and his staff and by other professionals on the quality of what public affairs personnel produce and not on what they say they can produce.  Professional  standards  are  hard  to  maintain, but  they  are  essential  in  maintaining  the  professional integrity of an office. 1-55

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