The Navy’s equivalent of a news wire, the Navy News  Service  can  be  used  “as  is”  in  command newspapers  or  broadcast  copy  for  local  news productions. ALL HANDS All  Hands  is  NIRA’s  premiere  publication. Approximately 87,000 copies are distributed worldwide every month, with an intended 1:7 copy to reader ratio. Make sure that All Hands is widely distributed at your command  and  encourage  personnel  to  pass  it  along  to others  when  they  have  finished  reading  it. NAVY EDITOR SERVICE The  Navy  Editor  Service  (NES)  is  a  monthly package  of  original  articles,  fillers,  camera-ready graphics and photographs designed for reprinting in Navy   newspapers.   Approximately   850   copies   are distributed to print media editors and public affairs offices  throughout  the  Navy.  Editors  of  Navy publications use articles in the NES as a starting point for a larger story with local emphasis. There is no charge for the service; however, you must request it. CAPTAIN’S CALL KIT This is a quarterly information package of materials designed  to  provide  COs  or  officers  in  charge  with up-to-date information to use during meetings with command  personnel.  They  may  also  be  posted  on bulletin  boards  or  printed  in  command  newspapers  or plans of the day. NAVY FAMILY LIFELINE Navy Family Lifeline is a newsletter of educational and  informational  articles  and  feature  stories  of  special interest to spouses and families. More than 180,000 copies of the newsletter are distributed quarterly to commissaries,   exchanges,   ombudsmen,   medical treatment facilities, Family Service Centers and the Wifeline  Association. PUBLIC AFFAIRS PLANNING GUIDE The Public Affairs Planning Guide is a calendar designed  to  help  public  affairs  staffs  and  editors  keep track  of  special  Navy  events,  important  historical  dates, religious  and  national  holidays  and  advancement examination dates as well as a wide range of health and fitness information. About 5,600 copies of the planning guide are distributed at the start of each calendar year. PUBLIC AFFAIRS COMMUNICATOR Originating  in  July  of  1989,  the  Public  Affairs Communicator  is a bimonthly letter of professional information distributed to 1,700 subscribers, including active duty, reserve and civilian PAOs and senior JOs, both Navy and Marine Corps. It fills the gap left by Direction  magazine, which was canceled in 1987. OTHER INTERNAL COMMUNICATIONS PRODUCTS Although not produced by NIRA, two prominent media  exist  to  assist  you  in  communicating  to  the internal audience: Navy News This Week and Navy Talking  Points. Navy News This Week (NNTW) Teaming with All Hands to form the CNO’s primary means of informing the internal audience is Navy News This  Week  (NNTW),  a  30-minute  weekly  news  and feature program produced and distributed by the Navy Broadcasting  Service  (NBS)  at  its  headquarters  in Washington,   D.C.   NNTW   reaches   sailors   aboard deployed  ships  and  those  assigned  with  their  families overseas at remote shore locations and it is broadcast on more  than  130  cable  and  commercial  television  stations in 35 states. The show reaches a potential audience in excess  of  6,000,000  viewers. Navy Talking Points Navy  Talking  Points  are Plans  and  Policy  Branch produced by CHINFO’s (OI-5).  They  provide information for speakers and writers communicating to internal  and  external  audiences  and  draw  upon  current Navy  policy  statements,  congressional  testimony  and other  key,  authoritative  sources. TRAINING Learning Objective: Recognize   the   significance   of training in terms of the senior JO’s role and the factors that contribute to effective training. Sometimes  the  word  training  has  a  negative connotation because it can be perceived as “a waste of an hour or two that could be better spent working.” The fact is, nothing can be further from the truth. 1-10