Thumbnail sketches

Textural Compositions, Continued Thumbnail sketches Begin each project with thumbnail sketches. Make sure that all notes, instructions, and sketches stay with the copy to create a paper trail for reference if questions arise. Use lines or “Xs” to indicate lines of type vice actual type. Use sketches to represent illustrations and boxes to indicate photographs. To prepare thumbnail sketches of textural layouts: Step Action 1 Prepare a list of the copy or text. 2 Use a gridded paper and mark the area of the printed product in one-quarter size. 3 Identify copy elements that require emphasis and use block shapes and shading to indicate the main elements on the thumbnail sketch. 4 Use straight lines to represent type that is 12 point or smaller. 5 Outline space for illustrations or photographs. Sketch illustrations or photographic content. Show only enough outline or shape to get an idea of the image. Rough layout A rough layout is a refinement of the thumbnail sketch selected by the customer. Rough layouts afford you the opportunity to combine images from the thumbnail sketches, study the designs for changes, and refine the final idea. Rough layouts have more detail than thumbnail sketches. If you must change a layout, the rough layout stage is where it is easiest to make modifications. The rough layout should give you an idea of what the finished product looks like. Continued on next page 1-42