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Proportion
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Illustrator Draftsman 3 & 2 - Volume 2 Standard Practices and Theory
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Balance (Continued)

Compositional Elements, Continued Balance Balance is the visual perception of how information sits on a page. Images should have balance in shapes, masses, tonal areas, and colors. Combinations of these elements imply a visual weight that anchors your attention.  Disproportionately  weighted  images  leave  veiwers  feeling  off balanced.  A  balanced  picture  area  presents  information  without  creating discord. Unbalanced presentations leave the viewer feeling as if something is wrong in the image. Three general classifications of balance are symmetrical and asymmetrical, commonly referred to as formal and informal balance respectively, and radial balance. FORMAL  BALANCE:  Formal  or  symmetrical  balance  results  when  each object is placed squarely on an imaginary vertical centerline, or by duplicating on one side each mass, shape, or line that appears on the other side of an imaginary vertical centerline.    Formal balance is also the result of structuring the elements in the picture area to resemble a pyramid or inverted pyramid.    In formal balance, the weight on the left side of the picture area should balance the weight on the right side and the bottom half should balance the top half. Figure 1-15 shows examples of formal balance structures. Figure 1-15.—Examples  of  formal  balance. Continued  on  next  page 1-18

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