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Figure 5-35.—Informal lettering layouts. |
Letter Compositions, Continued
Formal
lettering
composition
Formal lettering compositions are compositions that follow rigid rules of
design. Intended primarily for serious or dignified layouts, formal lettering
compositions present letters in centered, flush left, or flush right positions.
Lettered information often appears as pyramids or inverted pyramids placed
one-tenth page length above the exact center of a page. This elevated
position is referred to as optical center. Any element placed at the optical
center of a page will receive maximum attention, while letters placed at the
exact center appear as if they were below the center of the page.
Figure 5-34 shows examples of formal lettering layouts.
Figure 5-34.—Formal lettering layouts.
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