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Page Title: EVALUATION
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Assisting the AK’s Customer
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Table  2-1.-Self-Evaluation  Checklist treating the customer as a person, and their problems as important. EVALUATION.— Appropriate responses at the contact point require both ability and willingness on the part of the AK making the response. It is true that routine tasks do not present the same motivating challenge offered by the spectacular ones, but the overall results maybe just as important. Perhaps what is needed is a companion  for  the   “can  do”  ability-–a  “will  do” determination.  The  checklist  shown  in  table  2-1 provides a means of evaluating the AKs performance. It is not intended to be used as a test with a numerical score and  a  PASS/FAIL  grade,  but  as  an  inventory  to determine  what  abilities  and  traits  the  AK  now possesses,  and  to  point  out  the  areas  that  need improvement. Manning the Contact Point You must understand that the customers who come to the contact point do not see and are not particularly interested in the total workload. The customers see only the response to a need. From your viewpoint, the basis for evaluation is broader because you are aware of the total workload and responsibilities. Upon the initial approach  of  a  customer,  you  must  present  a  good impression. It is in this stage where quick opinions about a person based on speech, mannerisms, dress, and rating are  formed. Attitude The impressions formed by the customer are the result of other evidence. The customer forms a mental picture of you from the message that was unconsciously communicated. The customer will try to visualize what kind of person you are and how you view the job, the rating, the Navy, and the customer and his/her problems. The  messages  received  by  the  customer  consist  of positive or negative attitudes. And soon, the customer knows how you feel. Attitudes will do just that-and quickly. Customers can sense your attitude from your speech and manner. 2-14

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