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Page Title: Lights... Camera... Recycling... Bathrobes?
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The Fourth National Clean Cities Conference and Expo Takes the Nation's Capital by Storm
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"lean, green, fighting machines"

1
Lights... Camera...
It's a pretty safe bet that no one in the audience expected to see
National Clean Cities Program Director, Jeff Hardy, dressed in a
Recycling... Bathrobes?
flowery bathrobe during the conference's opening video. But there
he was, smiling and waving a cheerful "Hello" to the video's narrator,
Tom Gross, DOE's Deputy Assistant Secretary for Transportation Technologies, as he brought his recycling bin to the
front of his house, just as he does every week. It was no fashion show, but it clearly illustrated a very important point:
most Americans are willing to make responsible energy choices, even if it means dragging a big plastic bin to the curb in
your bathrobe.
In this lighthearted kickoff to Monday morning's plenary session, Gross, along with celebrity pals Barney Fife,
Dr. Spock, Jack Webb, and the Addams Family (from familiar television programs many of us grew up with), used the
recycling movement to illustrate how people are willing to make a little extra effort and even spend a few extra dollars
to save energy and clean the environment. In a walk down memory lane, Gross traced the history of recycling from the
earlier days of the "throw-away lifestyle" through the first government regulations for recycling, all the way up to the
present nationwide network of curbside recycling programs. The similarities between the history of recycling and the
experiences of AFV advocates thus far were evident. "The proponents of recycling faced barriers, just like we have with
alternative fuels," said Gross. He continued to describe how, similar to those first involved in the recycling movement,
Clean Cities and alternative fuel industry stakeholders are finding working solutions that result in more AFVs on the road
and the construction of more refueling stations. It's likely to be a while before the decision to purchase an AFV is as
automatic as separating newspapers, bottles, and cans, but recycling has proven that public/private partnerships DO work.
2
State of the AFV Industry
In a unique departure from the traditional keynote speech format,
this year's conference featured "Academy Awards" style industry
presentations. In the "State of the Industry" presentations, players from
inside Washington, D.C., and around the country, from government and
from industry, each gave updates on their AFV progress and experiences.
Each reiterated the importance of fulfilling the promise of AFVs, and
asked for continued support of the alternative fuels industry.
Forrest Jehlick (pictured above), a student
at the University of California at Riverside,
shared his personal experiences partici-
pating in the Ethanol Vehicle Challenge
sponsored by General Motors and DOE.
Ford's Corporate Manager for AFVs,
The 17 universities that competed in the
William Royle (right), led the presentations.
vehicle challenge were each given one
Stating that Ford is in a leadership position
Chevy Malibu and two engines to rebuild
within the alternative fuel vehicle industry,
for dedicated ethanol vehicles. Jehlick's
Royle gave an overview of Ford's present and
heartfelt presentation revealed how he and
upcoming models. Ford has increased its AFV
his team worked diligently on the vehicle
product line from 4 to 11 models; it also offers
competition and other vehicle projects
more technician training programs. Royle
throughout college. As Jehlick prepares
added that Ford offers many financial
to graduate, his hard work and experience
incentives, which range from $1,500­$5,000.
with the Ethanol Vehicle Challenge have
positioned him to attend one of several
top graduate programs to which he's
been accepted.
4

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